The Story of PickyWops

PickyWops, a modern Italian concept, is the brain child of Cristiano Vitelli and Andrea Moro. They refer to themselves as business brothers, approaching all aspects of the business together. In this series we follow The Story of PickyWops and find out how they came to be London's go-to vegan pizza place. Exploring how a business can be both authentic and alternative, whilst holding onto their values and championing sustainability, this series is a must for anyone looking to start their own restaurant, or just for any pizza lover wanting to find out more about what goes in to getting a concept off the ground and keeping customers happy.

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