Join in on The Story of PickyWops to discover some of the ins and outs of starting a new business, as well as how this modern concept became London's new go-to vegan pizza spot.
The business brothers of PickyWops speak about the vision and values that drive their brand. We hear about the different marketing strategies they employ in order to get people to try their product, and keep coming back for more. A sneaky hint? Social media.
PickyWops is a modern Italian concept. What makes PickyWops different is not only the variety of doughs served, which are all unique in colors, flavors and textures, but that the PickyWops concept is also about welcoming all communities, regardless of their background, opinions or colors. PickyWops aims to bring everyone together and immerse itself in the community, just like the wops, their Italian ancestors that emigrated to London in search of a dream.