Join in on The Story of PickyWops to discover some of the ins and outs of starting a new business, as well as how this modern concept became London's new go-to vegan pizza spot.
They say location is everything! Cristiano and Andrea speak about their choice of location for PickyWops and the different challenges that came with this, from footfall, to demographics and architecture and design.
PickyWops is a modern Italian concept. What makes PickyWops different is not only the variety of doughs served, which are all unique in colors, flavors and textures, but that the PickyWops concept is also about welcoming all communities, regardless of their background, opinions or colors. PickyWops aims to bring everyone together and immerse itself in the community, just like the wops, their Italian ancestors that emigrated to London in search of a dream.